What is Augmented Reality (AR)?

Augmented Reality (AR) is a technology that overlays an additional layer of content in your physical world viewed through the camera and displayed on your mobile device through a dedicated App or browser.  A variety of content can be overlaid including video, 3d models, and animation and even real-time spatial data can be displayed.  This content is called an “experience”.

AR experiences can be triggered by just about anything by using the mobile device camera to scan an image, object, or even a QR code.  Once a trigger is recognized by the AR system, almost any combination of content experiences can be delivered.