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AR Implications For Marketing

Augmented Reality (AR) is undeniably a powerful technological breakthrough with a unique ability to transform and elevate two-dimensional marketing assets into immersive, multisensory experiences, significantly improving brand recognition and retention.

Augmented Reality is the bridge between artificial intelligence and human capabilities, transforming the marketing mix.

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The Key Benefits For Marketing

As A Feature For Marketing Products/Services

AR has a crucial role in enhancing the user interface and ergonomics of a product or service.  AR displays within military applications as examples, are assimilated in commercial aircraft and more recently automobiles.  In the same way, wearable technology has widened the range of applications across medical and educational sectors.

With the user interface for AR being software-driven, the applications are endless and will continue to evolve.  Equally important, AR leads to lower-cost user interfaces, adding further value to the overall consumer to brand relationship.

Marketing Value Chain

The link between consumer and AR driven solutions continues to expand.  Companies are increasingly providing more highly visualising and guiding applications, and instructional content via AR, given the ease of understanding when a 3D asset is deployed.

Improving A Customer Experience

is a dynamically interactive, multisensory customer experience.  With AR, customers visualise and interact with functions and settings of a virtual product driving a more informed decision, building confidence and loyalty.

Improving Support Services

Considering a brand image is seen across its entire life-cycle, AR is used to improve the support of products and solutions.  For example, AR assists technicians that serve customers on-site through interactive instruction and connecting with experts.  AR displays interact with a product’s diagnostics, service record and other relevant information, providing more accurate and timely solutions to a problem.

Dreemar have an extensive global client base across multiple market sectors, driven to stay innovative and lead AR technology development.  We take pride in having a passionate team that can help guide your journey and assist in creating immersive visitor experiences in AR.

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