Augmented Reality (AR) is technology that overlays an additional layer of content in your physical world viewed through the camera and display on your mobile device through a dedicated App or browser. A variety of content can be overlaid including video, 3d models and animation and even real-time spatial data can be displayed. This content is called an “experience”.
An AR experiences can be triggered by just about anything by using the mobile device camera to scan an image, object or even a QR code. Once a trigger is recognised by the AR system, almost any combination of content experiences can be delivered. Examples of AR experiences include face filters and the game Pokémon Go.
Augmented Reality (AR) enables users to interact with their physical world via their mobile device camera and display. This technology adds a layer of content on the device screen whilst still enabling users to see the real world through their phone camera.
Virtual Reality (VR) enables users to interact with a virtual world via a specialised head-mounted display or headsets. This technology places users in a completely immersive experience that shuts them out of the physical world.
It’s very simple; all a user needs is their smart phone or tablet which they use to scan a printed image (trigger). Then they need an app. The target image then triggers a video, slideshow or 3D interaction will display and play automatically.
Research has shown that Augmented Reality dramatically increases engagement and interaction – by more than 62 percent – and greatly increases the customer perception of the value of a brands products and services.
Definitely, this digital experience can be shared on social networks and is fully measured by analytics to enable sales and marketing managers to follow up on leads and refine their marketing message to their targeted audience.
Yes, because it allows marketers to showcase their range of products and services visually via an inexpensive interactive print piece. And the best part is the digital content can be updated at any time, meaning expensive print pieces don’t become outdated overnight!
Dreemar is a wholly owned Australian company based in Melbourne.