Augmented Reality (AR) is one of the most exciting developments in marketing communications. Significantly, AR enhances marketing communication through a more informative, interactive and immersive experience. It is important to realise that numerous surveys explicitly support that AR driven campaigns command higher engagement ratios over traditional marketing communications. Further, Dreemar AR supports integrated analytics tracking end-user engagement providing data-driven decision-making.
See our Blog on Augmented Reality Analytics Here.