The Implications of Augmented Reality Marketing

For businesses considering Augmented Reality as a value-add marketing component, it is vital to understand the impact of AR on the impact of products and services being marketed.  Dreemar provides a detailed explanation of the considerations and power of AR in both the Marketing and Services mix.

Augmented Reality (AR) undeniably is a powerful technological breakthrough with a unique ability to interact with every consumer globally.  Dreemar provides a world-leading AR Platform with integrated analytics, transforming and elevating AR as a marketing tool.  Specifically, AR transforms two-dimensional marketing assets into immersive, multi-sensory experiences.

Augmented Reality as a Feature of a Product or Service

AR has a crucial role in enhancing the user interface and ergonomics of a product or service.  Of course AR displays within military applications are assimilated in commercial aircraft and more recently automobiles.  In the same way, wearable technology has widened the range of applications across medical and educational sectors.

With the user interface for AR being software-driven, obviously the applications are endless and continue to evolve.  Equally important, AR certainly leads to lower-cost user interfaces adding further value to the overall consumer to brand relationship.

 

Augmented Reality In the Value-Chain

Generally, the link between consumer and AR driven solutions continues to expand with companies providing highly visualising and guiding applications certainly seeing a greater demand.

 

Improving A Customer Experience

Augmented Reality Marketing is a dynamically interactive, multi-sensory customer experience.  With AR, customers visualise and interact with functions and settings of a virtual product driving a more informed decision building confidence and loyalty.

 

Improving Support Services

Considering a brand image is seen across its entire life-cycle, AR is used to improve the support of products and solutions.  For example, AR assists technicians that serve customers on-site through interactive instruction and connecting with experts.  AR displays interact with a product’s diagnostics, service record and other relevant information, providing more accurate and timely solutions to a problem.

Augmented Reality | Conclusions

Augmented Reality is the bridge between artificial intelligence and human capabilities transforming marketing and services and a critical component of the marketing mix.

Read our blog for the Packaging and Labels sector and article published in the Packaging Magazine here

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