In a world that is already in the grasp of performance marketing, it becomes imperative to have measurable ROI on all your marketing investments. Digital marketing provides us with precise information about how our marketing communication performs, what works and what doesn’t. Augmented Reality has been considered to be one of the most exciting developments in digital marketing, and rightly so. Leading businesses all over Australia have adopted AR as a way to augment and enhance their marketing communication.
What makes this successful is that as consumers opt-in to experience AR, it commands higher engagement ratios and time spent as compared to traditional digital marketing devices. And the other good thing about AR for marketers is the fact that every interaction is measurable, making it an incredibly easy to evaluate ROI.
The real-time dynamism of AR campaigns gives rise to a minefield of rich data that you can dive into for some great insights almost immediately – right from which points have the highest engagement to which platforms bring about higher conversions. With the help of augmented reality analytics, you will be able to see the exact duration of time that your product was viewed, what other products were viewed in the same session, and what action your customer chooses to take after engaging with your brand’s AR experience. If we may say, augmented data analytics is no less than getting a sneak peek inside the mind of your consumers!
At Dreemar, we provide a detailed augmented reality analytics dashboard for all your campaigns, to make it easier for you to see how they are faring, and tweak them if needed for future campaigns. As all interactions on content are measurable, you can derive rich, strategic insights to guide your future campaigns. Depending on the subscription plans you choose, you can get access to campaign level and scene level analytics. Our customized augmented reality analytics are user-friendly, and will help you to see how you can improve customer engagement and conversions, to get more out of your marketing investment. And it doesn’t stop there. You can also use the data to build a competitive edge by engaging your customers in a deeper way.
Our clients are based not only in Melbourne, but all over Australia, which is a testimony to the effectiveness of augmented reality, supported by in-depth analytics.
Just call us on 03 7505 0832 and speak to our in-house experts in Melbourne,
to see how you can harness the possibilities of AR for your business.