Dreemar Augmented Reality (AR) with integrated Analytics continues to define incorporation of multi-sensory interactive, immersive customer experiences. However, one critical component has eluded marketeers i.e. how to accurately measure a users experience for any AR campaign. Dreemar launched the world’s first integrated AR Analytics engine to measure this critical aspect. Integrated Analytics measures in real-time how impactful and successful a campaign and experiences have been. AR Analytics provides real-time data of each and every end user interaction building a better understanding of your customer. Further, analytics drives future campaigns with improved success.
What Can You Measure with Augmented Reality Analytics?
Augmented Reality Analytics accurately measures how well your AR campaigns have engaged with a target audience. Specifically, it identifies areas of improvement, expansion or removal based on reliable, accurate user driven feedback.
Augmented Reality: The Rate of Engagement
The “engagement” rate measures the level of interactions between end users and “experiences” of your AR Campaign.
In the case of AR, the engagement rate is the number of users activating the AR experience and watching the related content. This level of engagement helps determine if your audience could identify with the content based on time spent and returns. An AR experience can link to a video, 2D or 3D animation, survey, game or an external location such as a social media page or even a website as example. AR Analytics thus provides a measurable advantage in terms of measuring a brand’s engagement through its “click-through” rate (CTR) percentage.
Augmented Reality: Dwell Time
The total amount of time spent by a user on an AR-enabled experience is called the dwell time. The time is calculated from the moment the experience is activated until the user returns to the content link’s source or exits the experience completely. The more time spent interacting with the content, the more compelling the content must be to the end user. The dwell time unquestionably helps marketers identify which message and experience is the most impactful and cost-effective.
Per User Page Views
Page Views can either be unique page view or page views per user. Unique page views refer to an end-user visiting a particular experience for the very first time. By comparison, “per user page views” is the number of times a single user has visited the same experience. The page view constantly monitors parameters such as the number of visitors (users), impressions, and hits. This metric allows brands to accurately measure how often consumers initiate an experience and if they return.
Often, end-users choose to revisit an experience to review the same content and additionally to check for any updated information. In the lights of this behaviour, Analytics helps brands put a number to this engagement and repeat behaviour. Accordingly, the data identifies which promotion has drawn the highest engagement and where further content is required to enhance a further campaign.
With AR Analytics tracking the outcome of AR campaigns, it is important to realise Brands better understand how consumers interact with their products. With immediate real-time feedback, Brand engagement is more successful campaign to campaign.