3 Reasons to Include Augmented Reality

Dreemar explores why Augmented Reality (AR) is more than just a technological gimmick; it is a powerful, flexible marketing tool to inform, engage and entertain a diverse variety of audiences in a memorable manner.  Dreemar explores the three principal considerations why you should consider implementing an Augmented Reality strategy in your marketing mix

Dreemar explores why Augmented Reality (AR) is more than just a technological gimmick; it is a powerful, flexible marketing tool to inform, engage and entertain a diverse variety of audiences in a memorable manner.  This can be seen by the impact it has created in marketing efforts across different industry verticals, and the growing use of AR across the marketing spectrum.  If we just consider retail, statistics show that over 70% of shoppers have made unplanned purchases thanks to the persuasive power of AR experiences.  It wouldn’t be an exaggeration to say that AR is set to play an even bigger role in sales and marketing going forward.

Our world today is an increasingly digital world, with billions of active internet users and growing.  The increasing dependency on digital mediums for the smallest of our day-to-day tasks makes it imperative to not only be present digitally, but be present in a way that makes your brand stand out and create an impact.  If your company is yet to explore the full possibilities of AR in your marketing efforts, Dreemar explores three reasons why you should reconsider delaying any further.

Augmented Reality | Differentiated Immersive Experiences

Given the immense digital noise all around us, it takes something different and memorable to stand out amidst the clutter, and attract the right kind of attention.  AR is an ideal platform to deliver this, as it opens possibilities to create something completely new that is not only immersive given its nature, but is highly engaging with a brand retention measure of 60% based on studies.

Most AR experiences require users to opt-in via the download of an app and this naturally commands higher levels of quality engagement as compared to other forms of marketing.  If you are a marketer, you already know how precious it is to have uninterrupted attention of your target audiences.

Augmented Reality | Unmatched Versatility

Augmented Reality is one of those mediums that can be used in so many ways from interactive brochures, business cards, signage, outdoor ads, smart packaging and through to augmented retail experience as examples.  The volume of applications is limited only by your imagination, and there are few other technologies that are as versatile as AR.

And in these pandemic times when the reliance on digital mediums is at an all-time high, AR allows you to continue engaging with audiences, irrespective of social distancing and quarantine norms.


Augmented Reality | High Impact, Rich Insights

Here comes the clincher for all marketing professionals who are always focused on ROI. B e it B2C or B2B marketing, AR can be a wonderful way to allow potential consumers to experience a taste of what you have to offer prior to an actual purchase.  This is akin to bringing your products to them, allowing them to inspect and interact with it, and creating a compelling reason to choose your brand.  AR is the differentiator across all marketing tools.

Virtual try-ons and product visualization are slowly becoming the norm in Covid times with consumers already showing a higher preference for AR centric marketing as compared to traditional digital channels.  This is also having a beneficial impact on sales, as customers tend to complete a purchase following a pleasant memorable and interactive experience.

But the advantages with AR do not end here.  Unlike other channels in digital marketing, the Dreemar Augmented Reality solution provides you with real-time, deep insights into the behaviour of your consumers to accurately measure what is working well and what isn’t, a measurable ROI Analytical engine.  This can help refine your product marketing strategy and contribute insights to improve your product or service through honest, real time feedback direct from the consumer, achieving a gold-standard in measurable ROI data.

Dreemar offers an easy-to-use, intuitive AR platform with built-in Analytics to create unique AR experiences for your brand, in a quick and affordable way.  Their experts can help guide you through the options they offer to help tailor an augmented reality solution that is just right for you. If this gets you excited, all you need to do is to just click here to book an online demo or to chat with an augmented reality expert.

Read our blog describing the applications within the Packaging and Labels sector and article published in the Packaging Magazine here

View some of our Augmented Reality experiences