3 reasons to include Augmented Reality in your 2021 plans!
Augmented reality is more than just a gaming technology gimmick; it is a wonderful tool to inform, engage and entertain a diverse variety of audiences in a memorable manner. This can be seen by the impact it has created in marketing efforts across different industry verticals, and the growing use of AR across the marketing spectrum. If we just consider retail, statistics show that over 70% shoppers have made unplanned purchases, thanks to the persuasive power of AR experiences. It wouldn’t be an exaggeration to say that AR is set to play an even bigger role in sales and marketing going forward.
Our world today is an increasingly digital world, with billions of active internet users and growing. The increasing dependency on digital mediums for the smallest of our day-to-day tasks makes it imperative to not only be present on digital, but be present in a way that makes your brand stand out and create an impact. If your company has not yet explored the full possibilities of augmented reality in your marketing efforts, we wish to highlight three reasons why you must not delay this any further.
1) Differentiated immersive experiences
Given the immense digital noise all around us, it would really take something different to stand out amidst the clutter, and attract the right kind of attention. AR is an ideal way to do this, as it opens up possibilities to create something completely new, which is not only immersive given its nature, but is also high on engagement with 60% of users indicating brand retention.
Most AR experiences require users to opt-in via the download of an app and this naturally commands higher levels of quality engagement as compared to other forms of marketing. If you are a marketer, you already know how precious it is to have uninterrupted attention of your target audiences.
2) Unmatched versatility
Augmented reality is one of those mediums that can be used in so many different ways – from interactive print and outdoor ads, to smart packaging and through to augmented retail experience. The sheer use cases are only limited by your imagination, and there are few other technologies that are as versatile as augmented reality. With WebAR, it is even possible to scale up your AR campaign without having to be dependent on having users download an app.
And in these pandemic times when the reliance on digital mediums is at an all-time high, augmented reality can also allow you to continue engaging with audiences, irrespective of social distancing and quarantine norms.
3) High impact, rich insights
Here comes the clincher for all marketing professionals, who are always focused on ROI. Be it B2C or B2B marketing, AR can be a wonderful way to allow potential customers to get a taste of what you have to offer even prior to purchase. This is akin to bringing your products to them, allowing them to inspect and interact with it, and creating a strong reason for them to choose your brand.
Virtual try-ons and product visualization are slowly becoming the norm in Covid times, and customers are already showing a higher preference for AR centric marketing as compared to traditional digital channels. This is also having a beneficial impact on sales, as customers tend to complete the purchase, if they have a pleasant experience in augmented reality.
But the advantages with AR do not end here. Unlike other channels in digital marketing, augmented reality can provide you with real-time, deep insights into the behavior of your consumers and help you to define what is working well and what isn’t, with undisputable evidence. This can help you not only refine your product marketing strategy but can also contribute insights that could help you improve your product or service. It is like getting honest, real time feedback from your direct customers – again, something very precious from a marketing point of view.
Dreemar offers an easy to use, intuitive AR platform to create unique AR experiences for your brand, in a quick and affordable way. Their experts can help guide you through the options they offer to help tailor an augmented reality solution that is just right for you. If this gets you excited, all you need to do is to just click here to book an online demo or to chat with an augmented reality expert.