Dreemar explores how Augmented Reality (AR) applications and services have been available some time and gaining in popularity in marketing communication, where it is used by many brands to improve and increase customer engagement and sales, however there is so much more to AR beyond gimmicky promotional activities. AR can make a real difference in the lives of people from applications in education, healthcare, retail, brand promotion and communicating with those with impaired learning as examples.
AR overlays a digital content layer that can be a combination of video, sound, computer generated graphics and even GPS data etc., with this immersive experience triggered by scanning an image or text. This makes AR extremely versatile, as it can be applied across almost any existing environment in the real world. Apart from marketing campaigns, AR apps have many practical applications across a diverse range of industries and segments as detailed, that are using AR Services to enhance the way they work to provide a better customer experience.
Let us take a look at some of the more popular applications of augmented reality services today:
Augmented Reality Services | Retail
From clothing and accessories to home décor, many brands that are giving a new spin to the “try before you buy” paradigm. AR applications now allow customers to visualise how a particular piece of furniture or accessory will look either in a room or office or on the person before a decision to purchase is made. Brand owners are incorporating AR within their Apps and e-commerce website that not only make for an improved customer experience, but also has a direct impact to the bottom line.
Augmented Reality Services | Education & Training
AR has been used in many interesting ways to enhance understanding and aid comprehension in the field of education. From making diagrams come alive and bringing imagery from far off lands, to virtual guided tours in a museum and games that incorporate complex educational concepts, AR is adding more value to the learning process, and making it more fun and engaging for students.
When you are a medical professional in the middle of surgery, you cannot make a mistake. AR apps now assist surgeons during complex surgeries, providing vital information that helps the surgeon make real-time decisions and take the right course of action during surgery. Hospitals also make use of AR Services in their diagnostic procedures and patient interaction such as completion of surveys, medical questionnaires etc.
Travel & Tourism
AR is proving has been a bonanza for the travel and tourism industry. AR Services are used to deliver specific, detailed, relevant information based on a user’s local surroundings and location and assist with customised suggestions and even serve as a virtual tour guide in a foreign land. AR Maps, Language Assist, “way-finding” and more are increasingly used to provide clear instruction and direction to travellers providing clarity and a more enjoyable consumer experience. This has also spurred new trends in the industry, with more travellers venturing out to unknown destinations on their own, thanks to these smart AR apps.
AR is increasingly used in military and aviation applications such as heads-up display interaction, defence, engineering and construction industries, and has the potential to be used in many more. As you can see, there are unlimited possibilities when it comes to AR Services, yet there is so much more to explore.