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admin Sun, August 2, 2020

Augmented Reality Services

Augmented reality has been around for quite some time now, and it has been gaining popularity in marketing communication, where it is being used by many brands to increase customer engagement and sales. But there is so much more to AR beyond gimmicky promotional activities. It can make a real difference in the lives of people, and it would not be farfetched to say that wherever you may be, augmented reality can only make it better.

As you would know, AR overlays a digital content layer that can be a combination of video, sound, computer generated graphics and even GPD data over the real world. And this immersive experience can be triggered by just about any marker. This is what makes it extremely versatile, as it can work within almost any existing environment in the real world. Apart from marketing campaigns, AR apps have many practical applications across a diverse range of industries, which are using augmented reality services to enhance the way they work, and provide better services.

Let us take a look at some of the more popular applications of augmented reality services today:

  • Retail

From clothing and accessories to home décor, there are many brands that are giving a new spin to the “try before you buy” paradigm. AR applications that allow prospective customers to try out how a particular piece of furniture or accessory will look on before they buy are becoming very popular with brands utilizing AR through their ecommerce website. Not only do this make for an improved customer experience, but also has a direct impact to the bottom line.

  • Education & Training

AR has been used in many interesting ways to enhance understanding and aid comprehension in the field of education. From making diagrams come alive and bringing alive imagery from far off lands to virtual guided tours in a museum and games that imbibe complex educational concepts, AR is really adding more value to the learning process, and making it more fun and engaging for students.

  • Healthcare

When you are a medical professional in the middle of a surgery, you want to make no mistake. There are AR apps to help surgeons during complex surgeries, by providing all the necessary information that will help the surgeon make real-time decisions and take the right action while operating. Sometimes, hospitals also make use of augmented reality services in their diagnostic procedures.

  • Travel & Tourism

AR is proving to be a boon for the travel and tourism industry. You could use augmented reality services to deliver specific information, based on a user’s local surroundings and location, help with customized suggestions and even serve as a virtual tour guide in a foreign land. AR Maps, Language Assist, wayfinding and more. This has also spurred new trends in the industry, with more travelers venturing out to unknown destinations on their own, thanks to these smart AR apps.

Augmented reality is also used effectively in defense, engineering and construction industries, and has the potential to be used in many more. As you can see, there are unlimited possibilities when it comes to augmented reality services, yet there is a lot left to explore. Our growing clientele across Melbourne spans a diverse set of industries, and we are excited to help them discover newer possibilities in AR.