Dreemar explores how Augmented Reality (AR) has come a long way from the sci-fi and gaming realms to become an increasingly accessible experience in our everyday lives, and is one of the most exciting new developments in the digital space today returning a significantly higher ROI to the marketing mix. By applying a simple interactive “digital layer” into the real world, it offers tremendous untapped potential to transform the way we learn, work and entertain ourselves. Brands who have implemented this technology are testimony to the huge impact AR can have on their business bottom line. No wonder then that it is pegged to be the future of marketing.
But all this talk about it being the next big thing doesn’t take away from the fact that Augmented Reality offers indisputable real time benefits with one of the most prominent being increased ROI.
How does Augmented Reality Contribute to a Higher ROI?
As with other marketing mediums, the Return on Investment (ROI) in AR is measured on the same parameters of brand awareness and recall, engagement and sales per marketing dollar. Numerous studies globally have shown AR has outperformed other conventional mediums on all these fronts, resulting in a noticeably higher ROI.
The key contributing factor to this is that AR marketing commands much deeper consumer engagement levels as compared to any other existing channel. This is because of the novelty factor associated with the technology, and the fact that it is designed to offer an immersive, multi-sensory user experience that requires a voluntary opt-in from them. This is why AR has found many fans among leading brands globally.
Augmented Reality ROI Contributions
Augmented Reality also provides something more precious than a sales boost, it offers real-time insights into user interaction with the experience and what is successful and what they want or expect from you. As they interact with the multiple layers and elements in your AR campaign, brands receive rich user demographic data about who is interacting with the product in addition to how effective your AR engagement is. This can assist in fine-tuning your overall marketing communication to make it more effective, without any real effort.
In this way, AR offers a much higher ROI even on parameters that are not traditionally measured in marketing.
We can thus see that investing in Augmented Reality is a great choice on multiple fronts, as long as it is used in the right way, in sync with a well thought through marketing strategy. At Dreemar, we are passionate about helping our clients get the most out of this incredible tech opportunity. If you would like to learn more, just click here to book an online demo.