Augmented Reality = Augmented ROI

admin Mon, August 31, 2020

Augmented Reality ROI

Augmented Reality (AR) has come a long way from the sci-fi and gaming realms to become an accessible experience in our everyday lives, and is one of the most exciting new developments in the digital space today. Just by applying an interactive digital layer to the real world, it offers tremendous untapped potential to transform the way we learn, work and entertain ourselves. Brands who have implemented this technology are testimony to the huge impact AR can have on their business bottom line. No wonder then that it is pegged to be the future of marketing.

But all this talk about it being the next big thing doesn’t take away from the fact that augmented reality offers some indisputable real time benefits in the present, one of the most prominent being increased ROI.

How does augmented reality contribute to a higher ROI in marketing?

As with other marketing mediums, the return on investment in AR is also measured on the same parameters of brand awareness and recall, engagement and sales per marketing dollar. AR has shown to outperform other conventional mediums on all these fronts, resulting in a noticeably better ROI.

The key contributing factor for this is that AR marketing commands much deeper engagement levels as compared to any other existing channel. This is not only because of the novelty factor associated with the technology, but the fact that it is designed to offer a better user experience, and requires a voluntary opt-in from them. This is why augmented reality has found many fans among leading brands in Melbourne and Australia.

But this ROI goes way beyond the profit charts.

Augmented reality can also offer something more precious than a sales boost. It offers real time insights into what your audiences really like and want from you. As they interact with the multiple layers and elements in your AR campaign, brands can get rich data about who is interacting with the product from a demographic sense, as well as how effective their communication is. This can help in fine-tuning overall marketing communication to make it more effective, without having to wait too long. In this way, augmented reality offers a much higher ROI even on parameters which are not traditionally measured in marketing. Our clients in Melbourne and other parts of Australia thus enjoy augmented ROI from all their campaigns with us.

We can thus see that investing in Augmented Reality is a great choice on multiple fronts, as long as it is used in the right way, in sync with a well thought through marketing strategy. At Dreemar, we are passionate about helping our clients get the most out of this incredible tech opportunity. If you would like to learn more, just click here to book an online demo.