Augmented Reality ROI

As with other marketing mediums, the Return on Investment (ROI) in Augmented Reality (AR) is measured on the same parameters of brand awareness and recall, engagement and sales per marketing dollar.  Numerous studies globally have shown AR has outperformed other conventional mediums on all these fronts, resulting in a noticeably higher ROI.

Dreemar explores how Augmented Reality (AR) is an increasingly accessible experience in our daily lives.  Undeniably, AR is one of the most exciting developments returning a significantly higher ROI across the marketing mix.  By applying an interactive “digital layer”, AR offers tremendous untapped potential to transform the way we learn, work and play.  Brands that have implemented AR are able to demonstrate the significant impact AR has made on their bottom line.  Consequently, AR is pegged to be the future of marketing.

Augmented Reality offers indisputable real time benefits with one of the most important being an increased Return on Investment (ROI).

How does Augmented Reality Contribute to a Higher ROI?

Return on Investment (ROI) is measured on brand awareness and recall, engagement and sales per marketing dollar.  Numerous global studies show AR outperformed conventional mediums on all these fronts, resulting in a noticeably higher ROI.

The most compelling evidence is that AR commands deeper consumer engagement levels as compared to any other marketing tool.  For one thing, this is because of the novelty factor associated with the technology.  Specifically, users opt-in to experience an interactive, immersive, multi-sensory user experience.  Indeed, this is why AR has found many fans among leading brands globally.

 

Augmented Reality ROI Contributions

Dreemar Augmented Reality provides something equally important as a sales boost.  Dreemar AR offers real-time insights into user interaction with each experience to measure actual engagement.  As users interact with each AR experience, Brands receive rich user data and how effective your AR engagement is.  That is to say, actual user data assists in fine-tuning your overall marketing communication.  That makes the Dreemar AR solution more effective, due to the critical analytical feedback. 

In this way, AR offers a much higher ROI even on parameters that are not traditionally measured in marketing.

Conclusions

Without a doubt, investing in Augmented Reality is a serious consideration within your marketing strategy.  The continued growth of this technology across all industry sectors is proof of the value AR adds to any campaign.  Dreemar is passionate about helping our clients get the most out of this incredible technical and marketing opportunity.  If you would like to learn more, click here to book an online demo or a discussion with an expert.

 

Read our blog and article published in the Packaging Magazine here

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