Augmented Reality | Opportunities for Brand Engagement

Dreemar discusses how innovations in Augmented Reality boost Brand Engagement transforming static two-dimensional packaging and labels into immersive, interactive multi-sensory engagement platforms transforming Brand communication with the consumer base.

Dreemar discusses with PKN Magazine how Augmented Reality (AR) significantly boosts Brand engagement.   Specifically, AR is a powerful marketing platform transforming static two-dimensional graphic and textual components into powerful multi-sensory immersive, interactive components.

Augmented Reality

Augmented Reality capitalises on the fact that comparatively most consumers for any given product carry a mobile device.  Furthermore, that mobile device is an intricate part of their lives typically connecting them socially and for work via dedicated apps.  In view of this reliance on mobile devices and apps, AR enabled consumers scan the packaging or a label to experience additional AR content.  Consequently, AR content provides further information such as a video, 2D or 3D animation, game, survey or rewards based system.  AR is thus different from traditional promotional avenues in the provision of an immersive experience.

In this article we share valuable insights & ideas on how you can optimise and reap the benefits of AR.  AR is undoubtedly one of the fastest evolving marketing platforms in the packaging and label market.  AR enhances the value of any printed Packaging and Label.  We examine technological advances that will continue to impact the evolution of AR, advancing consumer engagement.

“Marketers spend so much effort on the physical product and yet fail to reinforce their messaging through interactive customer engagement”.  Furthermore, marketers fail to receive any meaningful analytics to measure the effectiveness of any marketing campaign.  Adding an Augmented Reality digital content layer delivers two key benefits…” 

Read the full article here for further insights into this amazing technological breakthrough that brings another dimension to Brand and consumer engagement.

If you are seriously considering Augmented Reality for your packaging or label and not sure how to get started, please download your copy of the latest PKN Packaging News, or contact Dreemar directly.

View some of our Augmented Reality experiences here.