Dreemar explores how Augmented Reality (AR) Marketing has played a significant role in driving change in regard to communication to meet evolving customer needs through the adoption of newer technologies. (AR) has taken a major part by continuing consumer conversations in ways never imagined only a short time ago. Today, more than ever, we see marketing strategy and direction dictated by customer preferences as opposed Brand control. Brands are spending more time, effort and budgets to understand who their customers are and what they really want from the brand, to craft unique experiences that not only engage, but also add value with every interaction to increase loyalty and consumer retention.
What makes AR Marketing really important is that it puts the customer first. It is non-intrusive and succeeds in meeting different types of customer needs with every interaction, resulting in higher levels of user engagement and conversions as compared to most other marketing channels. It is no surprise that it has become a preferred choice of brands large and small, no matter what type of product / service you offer, as there are many ways you can effectively use AR as part of your marketing tactics.
The multiple ways you can use augmented reality in your marketing efforts:
Augmented Reality | Try before you Buy
This one has always been an exciting proposition for customers through the ages. It is rare for prospective customers to refuse an option to experience the product before they make a decision to purchase. This has led to AR shopping becoming a trend in both retail and e-commerce, with virtual dressing rooms, vehicle test drives and even AR home décor becoming more commonplace.
Improve Brand Engagement
As AR is an opt-in medium, it commands a far higher degree of attention and engagement from consumers creating lasting impressions and brand retention in the minds of the target group, promoting the brand amidst the communication clutter. Moreover, brands who have employed AR marketing to boost engagement, have also reported higher levels of brand loyalty and brand satisfaction from their customers.
Better Post Purchase Support
AR enhances the post-purchase experience as well, used as a platform with direct customer engagement to provide customers with additional information to get the most out of their purchase, as well as offer easier service and support through AR manuals and guidelines. In this way, AR can continue feeding the marketing funnel from pre-sales to post sales and repurchase.
As you would have seen, using AR in marketing is a win-win for everyone involved from Brand owner through to the consumer. At Dreemar, we make it easier for brands to create unique and high impact AR experiences with more ease than ever, in a quick, scalable and affordable manner. We have a track record of enhancing ROI on marketing using AR Marketing, which has earned us clients globally with leading brands. If you would like to know more, just click here to book an online demo with our experts at Dreemar.