Dreemar explores how Augmented Reality (AR) Marketing has played a significant role in driving change in regard to communication. Specifically, AR has taken major step in meeting evolving customer needs through the adoption of newer technologies. Today, more than ever, we see marketing strategy and direction dictated by consumer preferences as opposed brand control. Brands are spending more time, effort and budgets to understand who their customers are and what they really want. Basically brands must craft unique experiences that not only engage, but also add value with every interaction.
What makes AR Marketing really important is that it puts the customer first. It is non-intrusive and succeeds in meeting different types of customer needs with every interaction. Obviously this results in higher levels of user engagement and conversions as compared to most other marketing channels. AR has become the preferred choice of brands large and small, given the diversity of applications possible.
Augmented Reality | Try before you Buy
Try before you buy has always been an exciting proposition for customers through the ages. It is rare for prospective customers to refuse an option to experience the product before a purchase. This has led to AR shopping becoming a trend in both retail and e-commerce, becoming more commonplace.
Improve Brand Engagement
As AR is an opt-in medium, it commands a far higher degree of attention and engagement from consumers. AR creates lasting impressions and brand retention in the minds of the consumer, promoting the brand amidst the communication clutter. Moreover, brands that have employed AR marketing have reported higher levels of brand loyalty and brand satisfaction from their customers.
Better Post Purchase Support
AR enhances the post-purchase experience as well. First used as a platform with direct customer engagement providing additional information to get the most out of their purchase. Secondly, offering easier service and support through AR integrated manuals and guidelines. In this way, AR continues feeding the marketing funnel from pre-sales to post sales and repurchase.
As seen, using AR in marketing is a win-win for everyone involved from Brand owner through to the consumer. At Dreemar, we make it easier for brands to create unique and high impact AR experiences. If you would like to know more, just click here to book an online demo with our experts.