3 Reasons to Include Augmented Reality

Dreemar explores why Augmented Reality (AR) is more than just a technological gimmick; it is a powerful, flexible marketing tool to inform, engage and entertain a diverse variety of audiences in a memorable manner.  Dreemar explores the three principal considerations why you should consider implementing an Augmented Reality strategy in your marketing mix

Dreemar explores why Augmented Reality (AR) is more than just a technological gimmick.  Unquestionably, it is a powerful, flexible marketing tool to inform, engage and entertain a diverse variety of audiences.  This is seen by the impact created across different industry verticals, and the growing use of AR.  For example, statistics show over 70% of shoppers made unplanned purchases thanks to the persuasive power of AR.   Obviously AR will play an even bigger role in sales and marketing going forward.

We live in an increasingly digital world, with billions of active internet users and growing.  The increasing dependency on digital mediums make it imperative that your brand stand out creating an impact.  Dreemar explores three reasons why you should seriously consider Augmented Reality n your marketing toolkit.

Augmented Reality | Differentiated Immersive Experiences

Given the immense digital noise around us, it takes something different and memorable to attract the right kind of attention.  AR is the ideal platform creating immersive, highly engaging content with a brand retention measure of 60% based on studies.

AR naturally commands higher levels of quality engagement as compared to other forms of marketing.  Further, AR provided uninterrupted attention of your target audiences given it is an opt-in service.


Augmented Reality | Unmatched Versatility

Augmented Reality is limited only by your imagination.  There are few other technologies that are as versatile as AR and critically can be remodelled to meet changing needs.  As COVID-19 grabbed our attention, AR allowed our clients to continue engaging with audiences, irrespective of social distancing and quarantine norms.  Further, incorporating video, 2D or 3D animations, Surveys, Games and links to other digital media provides greater flexibility.


Augmented Reality | High Impact

Significantly, AR is a wonderful way to allow consumers to experience your product or service prior to an actual purchase.  This is akin to bringing your products to them.  AR allows a consumer to inspect and interact, creating a compelling reason to choose your brand.  AR is the differentiator across all marketing tools.

Virtual try-ons and product visualization are increasingly the norm with consumers showing a higher preference for AR centric marketing.  This is driving sales, as customers tend to complete a purchase following a pleasant, memorable and interactive experience.


AR | Rich Insights

Unlike other channels in digital marketing, the Dreemar Augmented Reality solution provides you with a measurable ROI Analytical engine.  Dreemar’s AR Analytics provides real-time, deep insights into consumer behaviour to accurately measure what is working and what isn’t.  This can help refine your marketing strategy and contribute insights to improve your product or service.  Analytics give you honest, real time feedback direct from the consumer, achieving a gold-standard in measurable ROI data.

Dreemar offers an easy-to-use, intuitive AR platform with built-in Analytics to create unique AR experiences.   Our experts help guide you through the options to tailor an AR solution that is just right for you.  Click here to book an online demo or to chat with an AR expert.

Read our blog describing the applications within the Packaging and Labels sector and article published in the Packaging Magazine here

View some of our Augmented Reality experiences